Digital Media Associate, O/o Students Outreach

from 1 to 5 year(s) of Experience

Job Description

Designation : Digital Media Associate, Student Outreach Department

Work Station : Vellore Campus

Job Summary:

Digital Media Associate should be an expert in generating and managing digital information, including blogs, social media and websites, for the Institute. He/she will be pivotal in maximising Institute’s web search presence.

Track, analyze, and report on performance of Institute’s website and social media. Should primarily interface with various departments in gathering communications materials. Should be an expert in managing online press room including online press releases and photo assets. Should assist in the management of general communications and public relations as needed. Should be able to compose posters, ads, messages etc. using photoshop.


  • Design digital media campaigns aligned with Institute’s goals
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Manage end-to-end digital projects
  • Establish the Institute’s web presence to boost brand awareness
  • Maintain a strong online voice of the Institute through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Suggest and implement direct marketing methods to increase profitability
  • Stay up-to-date with digital media developments


Any Bachelor's or Master's Degree with a flair for writing

1 – 5 years of experience in similar role


Strong Written and Verbal Communication skills.

Content writing, Copy writing and Editing Skills are mandatory.

Should be adaptable and create quality unique content for a website, compose content for digital media, print brochures, flyers etc.

Learning skills and positive attitude are a must.

Excellent analytical and project management skills

An ability to multitask and perform under tight deadlines

Understanding of SEO and social media/SMM experience is preferred.

Photoshop skills to compose posters, ads, messages would be a plus.

Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional AreaJournalism, Editing, Content

Role CategoryContent Development

Role:Content Developer

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Institution Profile

VIT University

VIT was established with the aim of providing quality higher education on par with international standards. It persistently seeks and adopts innovative methods to improve the quality of higher education on a consistent basis.The campus has a cosmopolitan atmosphere with students from all corners of the globe. Experienced and learned teachers are strongly encouraged to nurture the students. The global standards set at VIT in the field of teaching and research spur us on in our relentless pursuit of excellence. In fact, it has become a way of life for us. The highly motivated youngsters on the campus are a constant source of pride. Our Memoranda of Understanding with various international universities are our major strength. They provide for an exchange of students and faculty and encourage joint research projects for the mutual benefit of these universities. Many of our students, who pursue their research projects in foreign universities, bring high quality to their work and esteem to India and have done us proud. With steady steps, we continue our march forward. We look forward to meeting you here at VIT.
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Contact Institution:VIT University