Public Relations Officer

3 - 5 Years

Job Description

Job Summary:
Responsible for assisting with the creation and implementation of public relations initiatives. Concepts and creates promotional content for Public Relation purposes.

Key Responsibilities:

planning, developing and implementing PR strategies
communicating with colleagues and key spokespeople
liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email
researching, writing and distributing press releases to targeted media
collating and analysing media coverage
writing and editing in-house magazines, case studies, speeches, articles and annual reports
preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
devising and coordinating photo opportunities
organising events including press conferences, exhibitions and open days
maintaining and updating information on the organisation's website
managing and updating information and engaging with users on social media sites such as Twitter and Facebook
sourcing and managing speaking and sponsorship opportunities
commissioning market research
fostering community relations through events such as open days and through involvement in community initiatives
managing the PR aspect of a potential crisis situation.

Salary: Not Disclosed by Recruiter

Industry:Education / Teaching / Training

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Public Relations

Role:Public Relations & Media Relations Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Requirements / Qualifications:

Bachelor degree in journalism, PR, marketing or related field.
Experience handling a press conference.
Excellent written and verbal communication skills.
Ability to pitch to media.
Knowledge of consumer marketing.
An ability to work on big strategy plans as well as day-to-day tasks.
Ability to think both creatively and strategically.
Ability to run PR campaigns that deliver measurable results and meet objectives.
Deadline-oriented, inquisitive, with great follow-up and reporting skills.
Creativity in securing coverage and buzz with traditional outlets.
Understanding of social media and solid experience working with bloggers.
Project and budget management skills.
Responds well under pressure with strict time limit.
Quick and enthusiastic learner.


UG:B.A - Any Specialization, Communication, Journalism

Company Profile

Vellore Institute of Technology

VIT was established with the aim of providing quality higher education on par with international standards. It persistently seeks and adopts innovative methods to improve the quality of higher education on a consistent basis.The campus has a cosmopolitan atmosphere with students from all corners of the globe. Experienced and learned teachers are strongly encouraged to nurture the students. The global standards set at VIT in the field of teaching and research spur us on in our relentless pursuit of excellence. In fact, it has become a way of life for us. The highly motivated youngsters on the campus are a constant source of pride. Our Memoranda of Understanding with various international universities are our major strength. They provide for an exchange of students and faculty and encourage joint research projects for the mutual benefit of these universities. Many of our students, who pursue their research projects in foreign universities, bring high quality to their work and esteem to India and have done us proud. With steady steps, we continue our march forward. We look forward to meeting you here at VIT.
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Contact Company:Vellore Institute of Technology